Research
Open research on AI, implementation, and operational design
16 peer-style research papers, open access under CC BY 4.0. Cite, share, and adapt freely with attribution.
Agentes Para Tu Negocio
10 papers-
The AI Democratization Paradox: How Mid-Market Tools Created a New Implementation Gap for Hispanic SMBs
The dominant narrative in artificial intelligence (AI) discourse holds that AI has been democratized: enterprise-grade large language models are now accessible to any business owner with an internet connection and a cred...
AI democratizationHispanic SMB AI adoptionmid-market technologyAI implementation gap -
Bottleneck-First Implementation: Applying Theory of Constraints to AI Adoption in Owner-Operated Small and Medium Businesses
Despite enterprise spending on generative artificial intelligence reaching an estimated USD 30–40 billion in 2024, 95% of organizations report no measurable profit-and-loss impact from their pilots, and the broader RAND ...
Theory of Constraintsbottleneck analysisSMB optimizationAI implementation strategy -
The Education-Implementation Gap: Why AI Courses Do Not Translate to Operational Outcomes for Small Business Owners
The proliferation of artificial intelligence (AI) education products marketed to small and medium-sized business (SMB) owners rests on an implicit premise: that knowledge acquisition is the primary bottleneck preventing ...
transfer of trainingonline course completioneducation-implementation gapSMB learning -
Guided Implementation vs. Self-Directed Adoption: Comparative Outcomes of Expert-Mediated AI Integration in Hispanic SMBs
The dominant narrative around generative AI adoption in small and medium-sized businesses treats the technology itself as the primary determinant of outcome. Under this framing, the rational owner-operator concludes that...
guided implementationexpert-mediated technology adoptioncoaching outcomes ROIimplementation science -
The Knowing-Doing Gap in AI Adoption: Why ChatGPT Familiarity Does Not Translate to Business Results in Owner-Operated SMBs
Generative artificial intelligence has reached unprecedented levels of consumer familiarity, with ChatGPT alone exceeding 800 million weekly active users by late 2025. Yet a parallel body of evidence indicates that this ...
knowing-doing gapAI adoption SMBChatGPT business applicationAI implementation gap -
The Optimization Paradox: Why "Organize First, Automate Later" Prolongs Operational Chaos in Owner-Operated SMBs
A widespread heuristic among owner-operators of small and medium-sized businesses (SMBs) holds that operational organization must precede the implementation of artificial intelligence (AI) and digital systems: "First I g...
procrastination SMBoptimization paradoxhyperbolic discountingperfectionism business -
Solution-First Bias in Small Business Technology Adoption: Why SMBs Buy Tools Before Diagnosing Problems
Small and medium-sized businesses (SMBs) increasingly adopt artificial intelligence (AI) and digital tools at unprecedented rates, yet the empirical record of value capture remains poor. Industry-wide data converge on a ...
SMB technology adoptionsolution-first biasAI implementation failureIT project failure rates -
Tacit Expertise as Competitive Differentiation: Why Generic AI Implementations Fail in Domain-Specific Business Contexts
Following the broad public availability of generative artificial intelligence (AI) tools, a managerial narrative has emerged within the small and medium-sized business (SMB) community: that AI is now a commodity input, t...
tacit knowledgeAI customizationcompetitive differentiation SMBexpertise as moat -
Tactical Symptoms vs. Structural Causes: Diagnosing the Real Source of Operational Friction in Owner-Dependent Businesses
Owner-dependent small and medium businesses (SMBs) routinely report operational friction across multiple discrete tasks—generating quotes, responding to leads, following up with prospects, reviewing the work of others, a...
root cause analysissystems thinkingfounder dependencystructural diagnosis -
Vendor Trust Erosion in Small-Business Technology Purchasing: How Past Negative Experiences Create Decision Paralysis
Small and medium-sized business (SMB) owners — and Hispanic-owned SMBs in particular — are widely characterized by technology vendors as irrationally risk-averse, slow to adopt useful tools, and difficult to convert. Thi...
vendor trust erosiondecision paralysisloss aversionprospect theory
CursoVivo
6 papers-
The Completion Crisis: Why 85–90% of Online Course Students Never Finish and What Structural Changes Reverse It
The dominant narrative in online education attributes the persistent failure of learners to complete self-paced courses to deficits in student discipline, motivation, or commitment. This paper challenges that narrative b...
online course completion ratesstudent dropoute-learning retentioncourse structure -
Creator Expertise as Competitive Moat: Why Custom AI Trained on Proprietary Methodology Outperforms Generic AI in Education
The widespread availability of customizable large language models (LLMs) — particularly OpenAI's Custom GPT framework, with over three million custom assistants created since 2023 — has produced a prevailing assumption a...
custom AI educationproprietary methodology AIChatGPT vs specialized AIcourse creator technology -
The Information vs. Implementation Divide: How ChatGPT Exposes the Structural Weakness of Traditional Online Courses
A widely circulated narrative in the creator economy holds that ChatGPT and consumer-facing large language models are killing the online course market. Anecdotal evidence — declining sales for individual creators, the pu...
ChatGPT online coursesAI impact educatione-learning disruptioncourse creator strategy -
The E-Learning Market Filtration Hypothesis: Evidence Against the "Dead Market" Narrative in Latin America
A widespread narrative among Spanish-speaking online course creators holds that the e-learning market is saturated, dying, or has been undermined by generative AI. This paper examines that narrative against aggregate mar...
e-learning market Latin Americaonline course market saturationmarket filtration hypothesiscourse creator economy -
Scalable Personalization in Online Education: AI-Driven Implementation Systems vs. Traditional Coaching Models
The prevailing response among independent course creators to declining completion rates and rising student demand for personalization is to increase the volume of synchronous instructor presence — additional live session...
scalable coachingAI personalizationonline education AIcourse completion -
The Technology Adoption Paradox in Spanish-Speaking Course Creators: Why "I'm Not Technical" Is the Largest Revenue Barrier in E-Learning
The Spanish-speaking course-creator economy is undergoing a structural shift driven by the maturation of generative artificial intelligence. The prevailing narrative across creator-marketing channels frames AI integratio...
AI adoption barrierscourse creator technologySpanish-speaking educatorstechnology resistance